The Importance of Competition in a Free Market: A Look at Adobe and Figma

Tyrone Moodley
3 min readFeb 4, 2024

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Big business operating next to bazaars.

In the intricate dance of the free market, competition serves as the melody that ensures innovation and keeps prices in check. The recent stir caused by Adobe's acquisition of Figma has reignited concerns over monopolistic behavior in the tech industry. As someone who frequently uses both Photoshop and Figma, I found myself worried about what this deal might mean for users like me. Adobe, with its history of acquiring smaller competitors like Macromedia, has long been viewed with skepticism for its pricing strategies and market dominance. The acquisition of Figma seemed like a continuation of this trend, raising fears of reduced competition and higher costs for consumers.

Why Competition Matters

At the heart of a thriving free market is robust competition. It drives innovation, as companies are constantly pushed to improve their products and services to outdo their rivals. It keeps prices fair, preventing any single entity from dictating market terms. Most importantly, it ensures consumer choice, allowing us to vote with our wallets for the products and services that best meet our needs.

Adam Smith's concept of the invisible hand guiding the economy.

Adam Smith, often considered the father of modern economics, described self-interest and competition in a market economy as the "invisible hand" that guides the economy. This concept suggests that individuals' pursuit of their own self-interest inadvertently benefits society at large, as it leads to the production of goods and services that are in demand. Competition acts as a regulating force, ensuring that the market operates efficiently and fairly.

The Adobe/Figma Deal: A Monopoly in the Making?

When Adobe announced its intention to acquire Figma, many, including myself, saw it as a potential threat to the competitive landscape. Adobe, a giant in the creative software industry, seemed to be continuing its strategy of buying up competition to solidify its market dominance. This approach, while beneficial for the acquiring company's shareholders, often leads to a stifled innovation environment and fewer choices for consumers. With Figma's innovative approach to collaborative design, there was a genuine concern that its absorption into Adobe's ecosystem could lead to higher prices and slower innovation, a pattern observed in past acquisitions.

The Silver Lining: Competition Spurs Innovation

However, the history of Adobe's acquisitions also offers a lesson in the resilience of the free market. After Adobe acquired Macromedia, many feared the worst for competition. Yet, this move inadvertently opened space for new entrants. Figma's emergence and its rapid rise as a formidable competitor to Adobe's offerings underscore the dynamic nature of the market. Figma's success was built on understanding and addressing users' frustrations with existing tools, offering a more collaborative and accessible platform. This competition forced Adobe to innovate, leading to improvements in its own suite of products.

Ensuring a Healthy Market

The key to a healthy free market lies in vigilance against anti-competitive behaviors. Regulatory bodies play a crucial role in scrutinizing acquisitions and mergers to prevent monopolies. Similarly, consumers must support a diverse ecosystem by championing alternatives and demanding fair practices. The uproar over the Adobe/Figma deal highlights the public's awareness and unwillingness to settle for a market controlled by a few.

Conclusion

The Adobe/Figma saga is a reminder of the delicate balance between competition and consolidation in the tech industry. While acquisitions are a natural part of the business landscape, they must not come at the cost of stifling innovation or limiting consumer choice. A free market thrives on competition; it's the catalyst for innovation, the keeper of fair prices, and the guarantor of consumer freedom. As we move forward, let's champion policies and practices that nurture this competitive spirit, ensuring a market that serves us all, not just the giants.

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