The Dark Side of Social Media: Why Free Accounts Are Costing Us Our Future

Tyrone Moodley
4 min readOct 19, 2024

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Dandelion Blockchain giving users control of their data

Social media has become a staple of modern life, offering platforms where we can connect, share, and communicate. However, beneath the surface, there's a sinister model driving these platforms—one that commodifies users, particularly children, and places profits over privacy, security, and mental health. Most social media accounts are free to set up, but the truth is, you are not the customer—you are the product.

The Hidden Costs of “Free”

The free model of social media is enticing: sign up, engage, and share your life with others, all without spending a cent. But why are these accounts free? It’s because social media companies thrive on data. Your behaviors, interests, and even vulnerabilities are tracked, collected, and sold to advertisers. Social media platforms don’t just sell ad space—they sell you. This model is particularly alarming when it comes to children, who are being targeted as ideal users.

Children represent the longest lifetime value to these companies. With malleable minds and years of potential engagement ahead, they’re easy targets for a system designed to keep them hooked. The rise in child suicide rates and declining mental health across Western and democratic societies can no longer be ignored. Children are increasingly feeling the pressure to curate perfect online personas while being bombarded with harmful content, cyberbullying, and unrealistic standards.

The Cost of Selling Your Soul to Social Media

When you engage with social media, you’re not just trading your data; you're giving away control over your digital identity. Every post, every like, every interaction is tracked and monetized, with you receiving none of the profits. Social media platforms effectively encourage users to sell their souls in exchange for a fleeting sense of connection. But the true cost manifests over time, particularly with children, who are more susceptible to the mental strain caused by constant online engagement.

Billboards and advertisements line the streets of the digital world, and children are exposed to an unrelenting stream of content designed to shape their opinions, desires, and habits. With social media driving addictive behaviors, children are left vulnerable, while these companies rake in billions.

The Solution: Decentralization and Data Ownership

The solution lies in decentralizing social media and returning control to the users. In the current model, users have little to no ownership over their data or content. With the rise of Web3, however, we now have a chance to change that. Web3 promotes the idea of decentralization, where individuals own their data and participate in the profits generated by their online activity.

The problem with most blockchains today, like Ethereum Virtual Machine (EVM), is that they are not scalable enough to handle the immense volume of transactions that social media requires. For instance, it would cost an astronomical $1 million for a public figure like Barack Obama to tweet on a blockchain because of the limited transaction speed (maxing out at 4,000 transactions per second). This is known as the "N directionality problem," where scaling decentralized systems becomes prohibitively expensive and inefficient.

Enter Dandelion Blockchain: The Future of Social Media

Dandelion Blockchain has created a breakthrough with a new lattice model that solves the scalability issue faced by traditional blockchains like EVM. Unlike the chain model, which struggles with high-volume transactions, the lattice model provides a framework that allows for the decentralization of social media while maintaining efficiency. This system can handle the transaction load needed for something as ubiquitous as tweeting, meaning users can finally own and control their data without prohibitive costs.

With platforms like Dandelion Blockchain, we can build a decentralized social media network where users are in charge of their content, privacy, and data ownership. This model disincentivizes the problem of free accounts by making data ownership the priority. Users can freely engage on the platform without being exploited for profit, and companies can no longer capitalize on personal data.

Toward a Decentralized Social Media Model

We need to rethink the way social media operates, particularly how it engages with children. It’s time to decentralize the platform and give users full control of their data. This model will not only protect children from exploitation but also address the broader issues of privacy and mental health in the digital age. By adopting decentralized technology like Dandelion Blockchain, we can finally create a platform that prioritizes the user, not the profits.

As society becomes more aware of the dangers posed by traditional social media platforms, it's essential to explore these innovative solutions. We need to break free from the "free account" trap and give people, especially children, the ownership they deserve. Only then can we truly solve the crisis of mental health, data exploitation, and privacy in the digital world.

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